Social Media Tips to Help Your Practice Grow
We were lucky enough to go to the Digital Dental Marketing Conference last week held by My Social Practice and learned so much about the online space for dental hygienists and dental offices. Who knew the online space was so complex, and using it as a tool to promote a practice could be so easy and so complex all at the same time? Here are a few tips we picked up on during the convention that you could use tomorrow to grow your office’s online presence.
1. Check your website on your phone. The majority of patients and people use their phones to do any searching online. Makes sense! I’m always looking up companies on the go, comparing prices when I’m at a store, or asking questions online all from my phone. Why wouldn’t patients be looking at you from theirs? Make sure your website looks good and makes sense from mobile and answers all their questions about your office, like hours, services, and location all easily from their favorite browsing device.
2. Use What You’re Doing to Your Advantage! If you’re already doing monthly cavity free giveaways or volunteering on mission trips, document them! And use them as content for your website and social media. Show off all the amazing things you already do, and let both your patients and your potential patients know how great of an office you are.
3. Keep Videos Short and Simple. People, aka patients, attention span online is 30 seconds to 1 minute. So, if you want to do some quick OHE Videos, or how tos, keep them just that- quick. If you’re thinking about showing the differences between different materials, think about breaking them up into a few different videos to keep them short.
4. Use Mircroinfluencers to Promote Your Practice. Are their local people online talking about what’s happening in your town? Ask them to come to your practice for a tour or a whitening treatment to show off what’s happening or what’s new in your office.
5. Google Your Office. Make sure your offices phone number, office hours, and photos are available right away if someone is searching your name. Seems simple, but if you’ve never checked before, they probably aren’t on there!
Having your office online is major when it comes to patients finding you. I mean, it is almost 2020! If you are looking for something new to work towards as an office, using social media may be it!
Does your office use social media to promote the practice? What is your role in creating posts or content for their online presence? Maybe consider heading to the Digital Dental Marketing Conference next year right here in Utah! We’d love to meet up with you if you do!!
