Connecting with Patients during #COVID19
We all know we have too much time on our hands right now. We’re missing work, our kid’s homeschool work is a bit overwhelming, and we are inside out houses all day. With that, we have the thoughts of what our offices and schedules will look like after being able to leave this social distancing phase. But, this could be a positive time as well! What’s one thing your office has wanted to do but seems to never have the time? Most people will answer starting their social media channels for their practice and creating content for them. This is a perfect time to take over the creation, do something creative, and help your patients from a distance.
Now that you’ve decided to start working on your office’s social media, what do you post? We’ve compiled a few content ideas for you to take a run with right now to upload now, but create and save for the entire year.
Create a short video for Instagram or Facebook about #DentalER. Encourage your patients to reach out to you if they have a dental emergency instead of the ER to relieve some stress from the already busy hospital, and that you’re open and ready to help whenever needed. Check out our example:
Create videos answering patient’s most asked questions. You know the ones that get asked every hour when we’re working- what’s the best toothbrush or toothpaste, how should I whiten my teeth, why is this tooth sensitive to cold, etc. Each commonly asked question could be its own video for your social media accounts. Wear your scrubs, make sure your light is good, and film with your iPhone. Keep it short and casual so patients can relate with you. The last thing people want right now is scary information, negative information, or stuffiness.
Write a few blog posts about similar topics. If you don’t feel comfortable being on film (which you shouldn’t-you’re a babe!), you could write some blog posts for your office website to use throughout the year. Make sure they are at least 500 words and the main point of your article is in the header on your website.
Take some photos of your office. Since no one is in there right now during the day, go take a bunch of pictures of your space. Download a light and bright filter for them, and use these photos to update your Google Profile and save them as stock photos to use throughout the entire year.
Does your office use social media to help connect with patients? What’s working and what isn’t when it comes to social media? We love the idea of connecting with patients through social media and meeting them where they currently are. We know that connecting them with positive, educational content right now definitely makes a difference in their lives and your practice.
A huge thank you to #CrestOralBPro for working with us to help our communities stay safe and healthy! #COVID19